We’d like to inform you about an upcoming application of data retention policy for session data, including GGA messages and session events. This change will be introduced with release 1.18.0, planned for early January.
Until now, session data has been stored without a formally defined retention policy. While availability of session data has been guaranteed for at least 14 days, data older than that was not subject to a fixed retention rule.
Over time, the growing volume of session data has started to cause:
To ensure long-term system stability and a consistent user experience, we are introducing a clear and transparent session data retention policy.
The following data retention rules will be applied:
The 30-day retention period exceeds our guaranteed 14-day availability. We plan to monitor the system and maintain this policy for as long as it remains sustainable.
The retention period may be adjusted in the future as part of ongoing system improvements. Any such changes will be communicated in advance.

If you have any questions or concerns, feel free to reach out to our support team.